BUILD PILOT, is our retail pop-up project that supports new and established entrepreneurs eager to test their concept in a brick and mortar location. Applications are now open!

PILOT @ The Corner is an ongoing pop up retail project that seeks to provide physical retail space experience to businesses ready to take on the challenge of operating a brick and mortar location.  The revamped Pilot program will provide retail and service entrepreneurs with a sizable white boxed retail space in BUILD Institute’s headquarters at The Corner for a period of two to three months. Selected business will have the opportunity to work with talented local designers and technical service providers to conceptualize, actualize, and operate a retail storefront.  This is an exciting opportunity open all entrepreneurs who wish to test their brick and mortar potential in a prime location in Detroit’s popular Corktown area.


Applications will be accepted on a rolling basis
PILOT Application

BUILD Institute will provide:

  • White boxed space (287ft²)
  • Retail counter/table
  • Free Wi-fi

Tenant requirements include:

  • Signing a license agreement detailing terms of participation in PILOT
  • Monthly subsidized rent and refundable security deposit
  • Ability to cover cost of move in, build out, signage and utilities for PILOT space
  • Having been in operation for at least 1 (ONE) year and is a registered legal entity in the State of Michigan
  • Possess and provide proof of a certificate for least $1,000,000 combined single limit per occurrence insurance with coverage for products, completed operations, and personal injury
  • Submit monthly financial report outs to BUILD Institute
  • Have staff onsite during all hours of operation (at least 4 days a week, 6 hours a day)
  • Hold an opening and/or closing party and to open and operate store for special events and occasions
  • Keep all space rules of PILOT and BUILD Institute (cleanliness, order, etc.)
  • Actively promote PILOT residency and drive traffic to the space
  • Submit an exit survey at the completion of residency


You can view the floor plan for the new BUILD Institute Headquarters at the Corner here.