Rachel Nelson & Lauren DeLaurentiis

Tell us about RL Concetti!

Rachel & Lauren: RL Concetti is our fancy way of saying Rachel and Lauren Concepts in short form Italian. We believe in Detroit. We believe in design. We believe in people, their dreams, their stories, their grit.  We believe that if we bring these things together we create a trifecta of awesome.  We also believe in rap music, karma, the perfect craft cocktail and intense hospitality. We met while working at an interior design firm and partnered to start the company. RL Concetti aims to break the mold on interior design, we focus on how humans function in a space. RL Concetti is more about human-centered design and less about the aesthetics. It’s user-centered; how all people in the space will use it. We stand apart with good customer service.

What was your experience with BUILD? 

RL: We were a bit farther along in our business when we took BUILD. By taking the class we got to check off everything, slow down and learn the details of what it took to run our business. The opportunities that came through BUILD like the funding panel were also helpful.

“By taking the class we got to check off everything, slow down and learn the details of what it took to run our business.”

 What’s next for RL Concetti?

RL: We are working with with a brand strategist now to get other creatives on board early in our process. By involving architects, owners and everyone that will use a space, we can better strategize using human centered design. We would like to take on more commercial and small business clients. We were recently introduced to Midtown Inc., a non
profit development organization, they put their faith in us and gave us the opportunity to manage the entire design of Dangerously Delicious pies in Midtown.